26 May '13, 7pm

New Survey: Tweens Very Likely to Make Purchase from Mobile Ads

~ 65% Said YES, They Would Buy a Product They Saw on a Mobile Ad ~ Los Angeles, CA – May 24, 2013 - MobiGirl Media, the only COPPA compliant mobile ad agency that exclusively reaches girls 6-16, conducted a survey to find out the thoughts and habits of this niche demographic on mobile advertising. The in-app survey which included responses from 775 girls surveyed the 6 -16 year olds on their buying habits, purchasing power, what ads they love the most and how tween and young teen girls get the word out when they love something they see in a mobile ad. “The results show that most girls in this demographic do like advertising. In fact, 65% of girls noted that they are likely to buy straight from a mobile ad if there is a means to do so,” MobiGirl Media co-founder, Jennifer Noonan noted. “For this demographic, if you offer them an ad for something they like, the click through...

Full article: http://www.localbizbits.com/2013/05/26/new-survey-tweens-...

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