25 May '13, 2pm

Did the previous Penguin only affect the home page? Barry Schwartz says no, but he could be wrong:

This is a really good discussion and I think if we knew which answer here was correct then we would have a much better understanding of how to deal with Penguin hit sites. I think the phrase that Penguin used to "only look at the home page of a site" could mean either: a) Only the home page could be directly affected by Penguin (but the reduction in PageRank could still trickle down to inner pages.) b) Only the home page is looked at to determine whether the whole site is affected by Penguin. My gut instinct tells me that A is correct. I have seen Penguin hit sites where inner pages could still rank. It's a bit of a rarity because it's uncommon to see a site with spammy links to the homepage and natural links to inner pages (and enough natural links that it can give the page enough PageRank to do well without help from the home page), but I think that it can happen. Now in...

Full article: http://www.seroundtable.com/google-penguin-deep-16837.htm...

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