24 May '13, 9pm

Penguin 2.0/4 - Were You Jarred and/or Jolted?

Penguin 2.0/4 - Were You Jarred and/or Jolted?

It's important to keep in mind that all of this is aggregate data. Algorithm updates are like unemployment rates. If the unemployment rate is 10%, the reality for any individual is still binary – you either have a job or you don't. You can weather 20% unemployment if you have a job (although you may worry more), and 5% unemployment is little comfort if you're jobless. I don't want to suggest any lack of empathy for those hit by Penguin 2.0 by suggesting that the update was relatively small, but overall the impact seems to be less jarring and jolting than many people feared. If you were hit, please share your story in the comments.

Full article: http://www.seomoz.org/blog/penguin-2-were-you-jarred-and-...

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