24 May '13, 1pm

5 Excel Skills Every Marketer Should Know

One question I get asked a lot is this: what Excel skills are most important for marketers to learn? I have whittled that interminable list down to five skills that I believe are absolutely essential for marketers to know, presented below in order of importance. Table Formatting I believe that table formatting is the baseline skill that every marketer needs to know how to use, and I wrote a post here on Search Engine Land on how to use table formatting with some discussion on why it’s so helpful for marketers. It seems so basic, yet I rarely see marketers taking advantage of this wonderful tool Excel provides. You can also check this resource on the Microsoft site for Excel 2010 for PC and 2011 for Mac . Charting Far too often, I see marketing data presented to key stakeholders in tables when they should be presented visually. Even with large datasets that don’t chart easi...

Full article: http://searchengineland.com/5-excel-skills-every-marketer...

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