24 May '13, 11am

5 Content Lessons & SEO Opportunities From Bloomingdale's

5 Content Lessons & SEO Opportunities From Bloomingdale's

Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing to find a few SEO opportunities. Content Marketing Lessons 1. Solve a Problem To Make a Sale Finding the right jeans, for many women, is like finding a diamond in the rough. Bloomingdale's understands its customers and made that search easy with an interactive Denim Seeker feature. Not only does it describe why each jean was selected, but it uses real women, showing a keen understanding of its customers and the larger discussion of body image in fashion and pop culture. 2. Stay Fresh, Stay Relevant To Customers and Search Engines Bloomingdale's Guide To a Fashion-Packed Life , with interactive features and fun, flirty copy is updated monthly to adjust with...

Full article: http://searchenginewatch.com/article/2270333/5-Content-Le...

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