24 May '13, 4am

Conducting Market Research Before Investing in Tactical Execution - Whiteboard Friday

"Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to talk a little bit about doing your market research before you start jumping in and investing in tactics. Shout out to @Andrew_Isidoro on Twitter for suggesting this topic. I really appreciate it Andrew. The reason this is so important and why I was so passionate and why I was excited when Andrew suggested it, is because I've seen us here at Moz and many, many other companies back when we use to do consulting, even with the folks that I try and help today, lots of people I talk to all over the industry, making this mistake of wanting to dive right into the details and start sending their tweets and building their content, tweaking their website, set up their conversion tests, optimizing their pages for search engines, all that stuff, before they have answers to the big questions. Who'...

Full article: http://www.seomoz.org/blog/conducting-market-research-bef...

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