23 May '13, 8pm

5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim

5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim

Keyword search options : You can look for new keywords to add to your campaigns based on the product or service you’re marketing, your landing page URL, your product category or all of the above. Keyword statistics and performance estimates : Specify targeting options (such as country, language and search network) to get more accurate estimates on PPC results for each keyword. Keyword filters : You can narrow your keyword list based on criteria like average CPC and monthly search volume. You can also include or exclude keywords containing specific terms and exclude keywords that are already in your AdWords account. Group view and list view : Keyword Planner can either show your keywords as a list, as in the old keyword tool, or you can also see them grouped into niches by relevance.

Full article: http://www.searchenginejournal.com/5-things-you-need-to-k...

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