23 May '13, 4pm

Video Ad Views Reach Another All-Time High: 13.2 Billion in April

The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion. Since comScore introduced three important methodological changes to its estimates with the release of the August 2012 U.S. Video Metrix data, it isn’t possible to do a year-over-year comparison of data that is apples-to-apples. Nevertheless, a record number of video ad views in April speaks for itself. Top 10 Video Content Properties by Unique Viewers Google, driven primarily by video viewing at YouTube, ranked as the top online video content property in April 2013 with 154.6 million unique viewers in the U.S. YouTube recently announced that more than 1 billion unique users from around the world visit YouTube every single month. YouTube also celebrat...

Full article: http://searchenginewatch.com/article/2270272/Video-Ad-Vie...

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