23 May '13, 4pm

The Social Graph & Sociographics – How to Use Friends to Influence People by @roicomau

The world of Marketing has seen significant change in the past decade with the development of the Internet. This traditional model has been around since the industrial era. It focused on one message being pushed out to consumers via means such as TV, newspapers and billboards. Typically, marketers bought ad space on these traditional platforms where their ad was then exposed to the public where it was hoped that individuals would respond positively to the message either by purchasing the product, changing their behavior, or developing a favourable impression of the brand.

Full article: http://www.searchenginejournal.com/the-social-graph-socio...

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