23 May '13, 1pm

Google’s Hunger For Structured Markup

Google’s Hunger For Structured Markup

Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data , a tool which allows webmasters to indicate structured data for events without having to actually mark up the site’s HTML code. It has the charming feature that the resultant extracted data is viewable by the webmaster only in Webmaster Tools in the Structured Data section; and, of course, the data is available to Google itself. As there is no actual structured markup ever placed on the page (i.e., no schema.org, microdata or any other markup), the information is extracted via human-guided machine learning and possibly other techniques. This extracted/consumed information resides internally in Google and is not available to any other search or social engine for consumption. Thus, my question at the time was, “Is Google Hijacking Stru...

Full article: http://searchengineland.com/googles-hunger-for-structured...

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