23 May '13, 1pm

Welcome To The Mobile Era Of Search

It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and then one day, you look back and realize how momentous a particular event really was. For paid search, there have been many catalysts that have accelerated the industry, most of which were not even specifically search related. For example, the widespread availability of consumer-priced, high-speed Internet access took years to mature and was the result of multiple global telecoms working in parallel. This development led to more daily time spent on the Web — and with more people spending more time online, search queries increased, thus raising the usage and revenue of paid search. Even Quality Score (QS), first introduced in July of 2005 and arguably the biggest change in paid search’s short history, took years to tweak and is proba...

Full article: http://searchengineland.com/welcome-to-the-mobile-era-of-...

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