23 May '13, 11am

How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns . The deadline is looming on the horizon (July 22). With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all details are accounted for. One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device Segmentation The loudest complaints about enhanced campaigns is that it is no longer possible to segment by device. Desktops and tablets are treated as the same. We can set a bid multiplier for mobile devices, but that's it. Many advertisers have legacy campaigns that are segmented by device and have set CPA bids based on device-specific performance metrics. The bad news here ...

Full article: http://searchenginewatch.com/article/2269995/How-Will-Enh...

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