23 May '13, 11am

Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign

to run automatic recurring backlink reports. One month I noticed a marked increase in backlinks for a client that didn’t correlate with any link building efforts that were out of the ordinary. We noticed that the site had been victim of negative SEO, with a large number of low quality links pointing to it. We immediately disavowed the links and have fortunately not had a penalty affect the site’s traffic. Of course we know that Penguin hasn’t run yet so we are not out of the woods, but fortunately we now have tracking setup so if a penalty DOES occur, we have data to send to Google for a reconsideration request.

Full article: http://www.searchenginejournal.com/benchmarking-analytics...

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