23 May '13, 7am

SEO: The Future Is Bright, The Future Is Linkless

SEO: The Future Is Bright, The Future Is Linkless

Topical Pagerank, according to Giardino, is an algorithmic calculation that values high weighted, authoritative links with keyword rich anchor text (which boosts page authority), combined with the lexeme variation and numeration on the relevant page. He then goes on to say that Google is using entity calculations to determine context and Penguin to weed out sites gaming the system. So what you’re left with are factors in the ranking algorithm that can derive context, assign value and penalise spammers. His theory goes into a lot more detail than that, and I’m almost certainly doing it a disservice with my rudimentary summation, so go read it.

Full article: http://www.seomoz.org/ugc/seo-the-future-is-bright-the-fu...

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