22 May '13, 9pm

The new Display Benchmarks Tool: put context around your display campaigns

The new Display Benchmarks Tool: put context around your display campaigns

Imagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s the crutch: data doesn’t take on meaning when it’s just floating around in the ether; you need to build context around your data and anchor it to other relevant data points to better understand what your own numbers mean. Industry benchmarks -- reference points aggregated from ad campaigns across the industry -- give you these comparisons. And today, for the first time, we’re launching the Display Benchmarks Tool , an easy-to-use webpage that lets you pull benchmarks to help you make better decisions about your campaigns. Click here to enlarge Whether you're after comparisons by country, industry vertical, ad size or ad format, our to...

Full article: http://adwords.blogspot.com/2013/05/the-new-display-bench...

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