22 May '13, 4pm

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. Mobile Consumer Preferences: Smartphone vs. Tablet vs. PC According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to rely heavily on their mobile devices, utilizing either smartphone or tablet based on d...

Full article: http://searchenginewatch.com/article/2269971/Smartphone-v...

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