22 May '13, 1pm

Penguin 2.0: PANIIIIIIIIC!!!…(or not) by @johnrampton

Could Penguin 2.0 see a “tightening up” of those ratios? It’s been said countless times over recent months that Google does seem to love their brands at the moment. So might the update further strengthen that position, with even more preference being paid to those sites with higher rations of branded Vs none branded? We could also see a clamp down on the percentage of exact match anchor text which is considered OK for 1 specific keyword.

Full article: http://www.searchenginejournal.com/penguin-2-0-paniiiiiii...

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