22 May '13, 1pm

Search Companion Marketing: The AdWords Beta That's Still a Big Secret

Search Companion Marketing: The AdWords Beta That's Still a Big Secret

Have you ever wondered if there’s anything else out there? Something besides the regular ol’ search network of text ads, or the forever dying banner ads we see on the display and content networks? Maybe you’re using remarketing as a yo-yo in your pay-per-click campaigns, or Bing Ads to scoop up that targeted (and cheaper) traffic. But as a marketer, you always want that extra advantage over your competitors. While this is nothing brand new, search companion marketing is still one of those betas that Google is keeping on the hush-hush. It’s ridiculously awesome to the say the least, so what’s the real reason? I have my ideas. But that shouldn’t deter you from learning more about this potential fountain of eternal marketing youth. What Is Search Companion Marketing? Search companion marketing is a way for you to place text and image ads on the Google Display Network (GDN) to...

Full article: http://www.wordstream.com/blog/ws/2013/05/21/search-compa...

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