22 May '13, 1pm

7 Principles From 7 Years Of Landing Pages

In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences .) Seven years ago, my company launched its first prototype of a landing page management platform. At the time, landing pages were extremely nascent, only used by a handful of pioneering digital marketers. So many times I had to answer the question, “What’s a landing page?” Now, they’re nearly ubiquitous. The disciplines of conversion rate optimization and post-click marketing have matured into a rich subfield within digital marketing. It’s been inspiring to see how much what-happens-after-the-click has improved in this time. So, on this occasion of my seventh anniversary of “converting” to this line of work, I thought I would step back a...

Full article: http://searchengineland.com/7-principles-from-7-years-of-...

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