21 May '13, 8pm

Social Media #Fails Every Company Should Learn From via @sejournal

When disaster strikes, many companies have been known to use a tragedy to target promotions. During Hurricane Sandy, an East Coast superstorm that caused death and widespread destruction, American Apparel sent out an email blast. Dubbed the “Hurricane Sandy Sale,” residents of nine eastern states could receive 20% off their online purchases by entering “SANDYSALE” at checkout. Worse, the glib ad copy led with the insensitive headline, “In case you’re bored during the storm.” Recipients of the email took to Twitter in droves, harshly criticizing American Apparel. Even those companies that routinely, and successfully, mix social issues and humor in their advertising can miss the mark.

Full article: http://www.searchenginejournal.com/social-media-fails-eve...

Tweets

Why You Should Not Ignore Pinterest in Your Social Media Strategy

Why You Should Not Ignore Pinterest in Your Soc...

searchenginejournal.com 21 May '13, 4pm

Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to ...

Amps up its Social Media Presence to Enhance Br...

promotionworld.com 20 May '13, 7am

Allurez.com Amps up its Social Media Presence to Enhance Brand Recognition Over 70% of social media users would prefer to ...

Risky behaviour starts young on social media, s...

sg.news.yahoo.com 22 May '13, 10am

Australian children are accessing social media websites at an increasingly younger age, a new survey suggests, with one in...

Zenith Social Media Conference! Behind The Scenes With Joanna Lord, Keynoter: Joanna Lord. What can you say ab...

Zenith Social Media Conference! Behind The Scen...

aimclearblog.com 22 May '13, 3pm

Joanna Lord . What can you say about her? She’s pretty much one of the smartest, sweetest, sassiest gals this side of the ...

Social Strategy for Regulated Industries

Social Strategy for Regulated Industries

searchenginewatch.com 22 May '13, 11am

Social media’s influence on search results continues to grow. This is perhaps most evident in the convergence of paid, own...

How #Social #Media is Changing the #SEO Industr...

searchenginejournal.com 19 May '13, 1pm

The extent of social’s impact on search is evolving, which is characteristic of the SEO industry. We can’t forget that any...

Simple Steps to Creating an Effective Social Me...

searchenginejournal.com 18 May '13, 2pm

To enhance your social media strategy, you should plan on using a variety of different tools. Use hootsuite for your socia...

Before you say goodnight on this Armed Forces Day, be sure to thank a hero who has served: #HT4H

Before you say goodnight on this Armed Forces D...

raytheon.com 19 May '13, 2am

Last Updated: 05/17/2013* It was an old-fashioned photo album with a weathered cover. The pages were discolored. The faded...

Soldiers must consider OPSEC when using social media: It’s as easy as a click of a mouse or a tap on a smartph...

Soldiers must consider OPSEC when using social ...

defencetalk.com 20 May '13, 5am

Soldiers must consider OPSEC when using social media By Army News Service on Monday, May 20th, 2013 Related Articles IDF P...

Increase Your Social Media Followers and Reach ...

searchenginepeople.com 17 May '13, 1pm

Requiring site visitors to share or like your content on social networks to gain access to premium content is a great way ...

Which Social Network is Best for B2B Marketing?

searchenginewatch.com 18 May '13, 7pm

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marke...

How is Social Media Changing Search Marketing?

searchenginejournal.com 17 May '13, 1pm

How Social will impact the way people search (Andrea Vahl, Social Media Examiner) Why Social Media is Becoming Search (Sar...

What to look out for in a Company

thefinance.sg 17 May '13, 6pm

I always read the Business section in its entirety (note: I read every section in its entirety to be honest). Besides the ...

British soldier killing: Arrests made over social media comments on Twitter and Facebook

British soldier killing: Arrests made over soci...

milblogging.com 26 May '13, 7pm

ALEXANDRIA, Va., May 23, 2013 /PRNewswire/ -- With 18-24 year olds finding more and more ways to elude commercials, the U....

Social Entrepreneurship & Social Innovation: No...

csrwire.com 19 May '13, 12am

At the UN Social Innovation Summit held at the end of May in New York City, a plenary panelist stated that social enterpri...