21 May '13, 8pm

10 Golden Rules of AdWords by @KentKineticSEO

10 Golden Rules of AdWords by @KentKineticSEO

Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don’t remember where you came from, you want to optimize for this keyword, but it’s in the wrong campaign, or is it? To help alleviate this confusion, whether I am continually managing an account, or just auditing one. I give all my clients a copy of what I like to call the ‘10 Golden Rules of AdWords’.

Full article: http://www.searchenginejournal.com/10-golden-rules-of-adw...

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