21 May '13, 5pm

Dove Real Beauty Sketches Most Viewed Online Ad of All Time

Dove Real Beauty Sketches Most Viewed Online Ad of All Time

Our friends at Unruly are saying that the Dove Real Beauty Sketches online ad is the most viewed of all time. Currently at 114 million, the Dove ad is the most shared ad of the year and the 3rd most-shared all-time. It's been quite the year for dramatic, emotional advertising, with the Budweiser's "Brotherhood" and Dodge's "God Made A Farmer" being the most talked-about of the Super Bowl. It was like Dove just rode the wave. Since April the video has been uploaded to 33 Dove channels, in 25 languages, and has been seen in 110 countries. Dove Real Beauty Sketches: What Went Right There are, of course, a lot of cynics when it comes to this ad. "Dove's just telling women what they want to hear so they can move product." Well, sure. It's an ad. I also think that it happens to be truthful. It delivers an appropriate message in an emotional way, and it works. Unruly has all sort...

Full article: http://www.reelseo.com/dove-real-beauty-sketches-viewed-o...

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