21 May '13, 2pm

Using Personalized Video to Deliver Your Mobile Marketing Message

Online video is a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and holding the viewers’ attention. The growth of the medium is especially pronounced in the mobile sector: With more than six billion mobile subscribers using over half of all total mobile data to view videos on the go, sales and marketing professionals are targeting this growing group of potential customers with special apps and geo-specific messaging to drive new revenue. While the use of mobile video is rapidly ramping up, marketers should also realize that consumer preferences are changing thanks to the ubiquity of online shopping and the global spike in the use of apps: Consumers now expect personalized messaging. Thanks to the use of Big Data and other technology-enabled marketing techniques, it is now the norm for retailers to offer personalized me...

Full article: http://www.reelseo.com/personalized-video-deliver-mobile-...

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