21 May '13, 1pm

Designing a Content Strategy to Destroy Your SEO Nemesis

Do you do SEO for a brand involved in a straight fight with another company? It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than hitting a specific revenue target. While some would argue it's unhealthy to define any market as a two-horse race (especially in today's fast-changing world), some marketing leaders like to do it to motivate their staff. They believe that you can better channel your team's competitive spirit when your staff can relate to what / who the "enemy" is. Pros and cons aside, there's a good chance you will eventually work for a company that thinks this way. In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them th...

Full article: http://searchenginewatch.com/article/2269352/Designing-a-...

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