20 May '13, 8pm

New Flexible Bid Strategies Available In Enhanced Campaigns

Have you ever wished you could apply automated bidding to part of your campaign while manually bidding on other keywords in the same campaign? Or maybe you’ve wanted to apply a single bid strategy to some keywords, but they’re in different campaigns? Now you can with flexible bid strategies, available in the next couple weeks when you upgrade to an enhanced campaign . Flexible bid strategies let you apply multiple bidding strategies within a single campaign or across campaigns. This provides you the freedom to choose the appropriate bid strategy without being constrained by account structure. Control and insights with new flexible bid strategies Ramping up over the next couple weeks, flexible bid strategies can be found in the Shared library (see image below). Once you’ve created a flexible bid strategy, you can apply it to specific keywords, ad groups, and campaigns and m...

Full article: http://adwords.blogspot.com/2013/05/new-flexible-bid-stra...

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