20 May '13, 2pm

Introducing Keyword Planner: combining the Keyword Tool and Traffic Estimator into One

Introducing Keyword Planner: combining the Keyword Tool and Traffic Estimator into One

Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome. We’re constantly working to simplify the process of building campaigns, and today we’re happy to announce the launch of a new tool, Keyword Planner , which combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow. You can use Keyword Planner to find new keyword and ad group ideas , get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns . You’ll also see some new features in the tool - ...

Full article: http://adwords.blogspot.com/2013/05/introducing-keyword-p...

Tweets

AdWords Keyword Planner Officially Launches

AdWords Keyword Planner Officially Launches

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Introducing

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We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...