20 May '13, 1pm

How Not to Market to Women: Fashion Isn't ALL Women Care About: Dear companies that market to women: Stop tryi...

How Not to Market to Women: Fashion Isn't ALL Women Care About: Dear companies that market to women: Stop tryi...

Dear companies that market to women: Stop trying to sell me stuff that has nothing to do with fashion by fashion-washing your ads. I hate this marketing trend! Much in the way that toy companies think little girls will only be interested if it’s pink, brands that sell everything from house paint to yogurt have decided that the only way to market products to women is via association with makeup and clothes. It’s sexist, it’s cynical, and it just doesn’t make sense. Here are a few of the more egregious examples of this marketing trend I’ve seen in the past year. The Fage Lipstick Ad Mmm, creamy luxury! What a great ad for lipstick! Wait, what? This is an ad for yogurt? We don’t even need to get into the irrationality of yogurt being marketed solely to women – my husband eats 10 times as much yogurt as I do. I'm just trying to understand the connection between lipstick and yo...

Full article: http://www.wordstream.com/blog/ws/2013/05/20/marketing-to...

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