20 May '13, 12pm

Which Online Flower Store's PPC Ad Won Mother's Day 2013?

Which Online Flower Store's PPC Ad Won Mother's Day 2013?

Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013 , the competition is fierce. So which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present offers that are seasonal and relevant to searchers? Let's break down three AdWords ads that Google users found when searching for [buy flowers online] – from 1-800-Flowers.com, Teleflora, and Blooms Today – and decide which ad won this year: A quick and easy way to assess any the quality of any ad is a technique referred to as the Conversion Trinity. Three simple criteria that can make or break any ad: Relevance Value Call-to-Action Relevance 1-800-Flowers.com The repeated use o...

Full article: http://searchenginewatch.com/article/2269057/Which-Online...

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