20 May '13, 10am

TopRank Fast Facts: 50+ Useful Consumer Insights & Statistics for Online Marketers

TopRank Fast Facts: 50+ Useful Consumer Insights & Statistics for Online Marketers

56% of those that support nonprofits on the social web confirm that compelling storytelling is what motivates them to take action on behalf of nonprofits. (Waggener Edstrom ) Per dollar, content marketing produces roughly three times as many leads. (Kapost/Eloqua ) People are most likely to interact with branded content on social media sites that contains pictures (44%), status updates (40%) and video (37%). (Performics ) 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company. (Custom Content Council ) Interesting content is a top 3 reason people follow brands on social media. (Content+ ) 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (Custom Content Council ) Twenty percent of users’...

Full article: http://www.toprankmarketing.com/newsroom/fast-facts-custo...

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