19 May '13, 11pm

Yahoo! And Tumblr: It’s About Display, Streams & Native at Scale via @johnbattelle

Yahoo! And Tumblr: It’s About Display, Streams & Native at Scale via @johnbattelle

The world is atwitter about Tumblr’s big exit to Yahoo!, and from what I can tell it seems this one is going to really happen (ATD is covering it well). There are plenty of smart and appropriate takes on why this move makes sense (see GigaOm ) but I think a lot of it boils down to the trends driving Yahoo’s massive display business. If there’s one thing we all know, it’s that a new form of nativeadvertising is spreading throughout the Internet. It started with Google and AdWords, it spread to Twitter and its Promoted Tweets, and Facebook quickly followed with Sponsored Stories. At FMP, we have sponsored posts and our Native Conversationalist suite , which we are scaling now across the “rest of the web” – the smaller but super influential independent sites that we believe are major suppliers of ”the oxygen of the Internet” – the content that drives true engagement. Other co...

Full article: http://battellemedia.com/archives/2013/05/yahoo-and-tumbl...

Tweets

why tumblr is a bargain

why tumblr is a bargain

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straitstimes.com 20 May '13, 1am

NEW YORK (AFP) - Yahoo's board has approved a deal to purchase the popular blogging platform Tumblr for US$1.1 billion (S$...

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channelnewsasia.com 19 May '13, 7pm

NEW YORK: The board of Yahoo! has agreed to a deal to purchase the popular blogging platform Tumblr for $1.1 billion, the ...

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todayonline.com 20 May '13, 1pm

SAN FRANCISCO — Yahoo is buying online blogging forum Tumblr for US$1.1 billion (S$1.4 billion) as CEO Marissa Mayer tries...

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todayonline.com 20 May '13, 12am

SAN FRANCISCO — Yahoo’s board has approved a deal to buy blogging and social networking site Tumblr for US$1.1 billion (S$...

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straitstimes.com 20 May '13, 10pm

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straitstimes.com 20 May '13, 12pm

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channelnewsasia.com 20 May '13, 1pm

NEW YORK - Yahoo! announced Monday it would acquire blogging platform Tumblr for US$1.1 billion, saying the two companies ...

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localseoguide.com 19 May '13, 5pm

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In case you missed it: Will @tumblr flicker out...

straitstimes.com 26 May '13, 10am

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