19 May '13, 8pm

If A Newspaper Publishes An E-Book Does A Tree Smile? - The value of ebooks...more than you may think! #SEM #content

I was sitting in a publisher's office the other day talking about them "going digital". We talked about how they "tested the market" for their current demographic to see whether they would want a digital version of the magazine, (as it's not cheap to develop a professional version of viewing on Apple's platforms so that they make use of all the media that you could include such as videos, audio, additional content etc). We always discussed if they thought the content may have to change/develop in the digital version if they wanted to capture a new demographic audience - the sort who may never have seen the print version but were born into the "Digital Age" and would download anything if they thought it was for them. Likewise - it is also an "advertiser thing". Print advertising agencies and the "old print media methodology" that both the magazine and the ad agency are used...

Full article: http://www.cre8asiteforums.com/forums/topic/91338-if-a-ne...

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