17 May '13, 11pm

What is The Time/Cost For SEO In Rebranding A Large Site #seo #seomoz

What exactly does this rebranding include? A new URL? New keywords? New content? New pages? New design? Time and cost is hard to judge without knowing that. However, strictly from a 301 redirect perspective, it is normally best to use a 1 to 1 redirect. This means that every old page should 301 redirect to its corresponding page on the new website, instead of redirecting all to the homepage or a basic category landing page. This is time consuming and monotonous, but if there are tons of deep links on your current website, this will help you not losing any traffic, as well as transfer a maximum amount of link juice to your new site.

Full article: http://www.seomoz.org/q/what-is-the-time-cost-for-seo-in-...

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