17 May '13, 5pm

Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference

Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference

Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks in Turkey, followed by Russia, the new interactive snippets enable webmasters and publishers to coordinate their own on-SERPS interactions with users which are fully controlled by their own sites. Yandex’s New Interactive Snippets Could Be Used To Display Movie Titles. Source:Yandex In a similar manner to rich snippets, the interactive versions are dependent on publishers marking up their content or alternately adding features to Yandex’s newly expanded webmaster tools console. The snippets can require a more expanded use of schema.org markup; but, Yan...

Full article: http://searchengineland.com/yandex-announces-interactive-...

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