17 May '13, 4pm

YouTube Experimenting with Different Kind of Shoppable Ads

YouTube Experimenting with Different Kind of Shoppable Ads

Remember back a few months ago when we saw YouTube allowing shoppable ads on Juicy Couture's videos ? There were a ton of "hot spots" that would show up on a video, and you could click on whatever item was being highlighted and go straight to their website and buy it if you wanted. Now, there's another kind of shoppable system on the block . Tresemmé has a channel where you watch the videos, the products are on a clickable display in a sidebar, and you know that "stay on the channel" thing I'm always complaining about? This channel has that . Watch and Shop All Within the Channel So, you're a big fan of Tresemmé products, you go to their YouTube channel and this is what you're greeted with: Yeah, see all these videos down in the left-hand bottom corner? Click on that and you are not magically whisked away to the Watch Page. You stay where you are: Clicking on "Learn More" ...

Full article: http://www.reelseo.com/youtube-experimenting-kind-shoppab...

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