17 May '13, 3pm

Watch Out: Google Will Dominate the Web for Decades to Come

Watch Out: Google Will Dominate the Web for Decades to Come

Reason #1 : Facebook is a non-public database of some of the largest pools of semantic information in the world. It has information that people connect with on a deep emotionally driven level. If Google does not incorporate social into search, its algorithms will lack personalization--a feature the future of search is bound to have. Reason #2 : Ranking websites based on the number of links they have is outdated. Doing so only provides an exclusive group of webmasters--“the linkerati”--the ability to decide where websites rank. Social media has the potential to democratize search engine rankings, as anyone with a quality social media page could vote. Social data also plays a big role in Google’s plan to incorporate AuthorRank into its algorithms. Reason #3 : Facebook could potentially be used to serve crazy well-targeted ads across the Internet. Banner ads are one of Google...

Full article: http://www.seomoz.org/ugc/watch-out-google-will-dominate-...

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