17 May '13, 2pm

Analyzing Competitiveness In Your Paid Search Account

The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Quality Score (QS), the average cost-per-click (CPC), the impression share (IS), and the ‘Relative CTR’ on the Google Display Network. While the Quality Score indicates whether your keywords/ads/landing pages are relevant against the competition, it does not tell much about the actual competitiveness of the market. Instead, the average cost-per-click (CPC) can help measure how competitive the auctions are, given that more competition typically causes higher CPCs. That being said, your CPC could be high because of a poor Quality Score, not necessarily because of the fierce competition out there. In order to isolate the competitive...

Full article: http://searchengineland.com/analyzing-competitiveness-in-...

Tweets

CPF special account what to do?? - Page 3

forums.condosingapore.com 21 May '13, 4am

Hmm. The example I gave was what the person from cpf told me. Perhaps I understood wrongly. What about those that hit the ...

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