17 May '13, 11am

Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?

Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?

The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. The obligatory "Yelp killer" rubric has since echoed throughout the blogosphere. My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, and my last column certainly took an optimistic look at Facebook's l...

Full article: http://searchenginewatch.com/article/2268749/Local-Search...

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