16 May '13, 3pm

What You Need to Know About Marketing Automation

What You Need to Know About Marketing Automation

Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Although marketing automation isn't really that new, it's evolution is deserving of far more attention. In essence, marketing automation is software that helps streamline (and automate) a number of important marketing tasks. For example, these tasks might include the automation of sending email, split testing landing pages, segmenting leads, and upselling to existing customers. The software also helps ensure the right tasks are executed, optimized, and measured over time. Common Goals As Jon Miller wrote in his Definitive Guide to Marketing Automation , there are three core benefits to marketing automati...

Full article: http://searchenginewatch.com/article/2268690/What-You-Nee...

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