16 May '13, 1pm

How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively by @AndrewLolk

In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on your conversion data in the interface. When doing lead generation via AdWords, it’s important not to just focus on getting a conversion, but also on what happens after the conversion. In White Shark Media we include basic call tracking in all our AdWords management plans and encourage all eligible Clients to upgrade to a keyword-level call tracking solution. Basic call tracking is great for finding out your overall ROI from your PPC efforts, but it’s more or less worthless when trying to optimize your PPC campaign. You need ad and keyword-level metrics in order to know what aspects are generating the majority of your leads. In this post I’m summar...

Full article: http://www.searchenginejournal.com/how-to-combine-call-an...

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searchenginejournal.com 20 May '13, 4pm

One too many times I have had clients who have either missed the boat on tracking implementation or have designated goals ...

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greenbiz.com 17 May '13, 2pm

In Part 2 of a two-part series, we uncover the ideal umbrella term for the work currently known as sustainability. Or CSR....

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greenbuildingadvisor.com 20 May '13, 10am

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searchenginewatch.com 23 May '13, 9am

Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns . The deadline is looming on the...

How Will Enhanced Campaigns Affect AdWords' Con...

searchenginewatch.com 23 May '13, 11am

Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns . The deadline is looming on the...

Hand Tracking Pong: For this Cornell ECE 5760 Hand Tracking Pong project Hanting Lu and Kedari Elety have co...

Hand Tracking Pong: For this Cornell ECE 5760 H...

electronicsinfoline.com 19 May '13, 5am

For this Cornell ECE 5760 Hand Tracking Pong project Hanting Lu and Kedari Elety have connected a camera to an FPGA, the i...