16 May '13, 3am

How Google May Rank Web Sites Based on Quality Ratings

Google was granted a patent this week that describes how web sites might be given quality ratings, based upon a model that looks at human ratings for a sample set of sites, and web site signals from those sites. The patent tells us that the advantage of such an approach would be to: Provide greater user satisfaction with search engines Return sites having a higher quality rating than a certain threshold Ranking sites appearing in search results based upon quality Identifying quality sites without having a human view the site first This patent was originally filed in 2008, and the use of quality signals sound similar to what Google has shared with us regarding the Panda Update. It’s more of a search quality “improvement” than a web spam penalty. The patent uses blogs as a type of site that it can be applied to within its claims and description section. One of the inventors,...

Full article: http://www.seobythesea.com/2013/05/google-rank-sites-qual...

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