15 May '13, 1pm

Five Reports For Measuring B2B Marketing Effectiveness

Five Reports For Measuring B2B Marketing Effectiveness

SEO Dashboard – This dashboard does a great job of providing a comprehensive overview of useful SEO metrics such as total organic visits and total non-branded organic visits, as well as keyword and landing page-level statistics such as visits, bounce rate and conversions. It is also very easy to customized once integrated. Click here to get the SEO Dashboard . Brand Engagement Dashboard – This dashboard provides a bird’s eye view of brand engagement metrics, focusing specifically on users who visited the site as a result of brand awareness and brand-building marketing efforts (branded organic search queries, social media visits, etc.). This dashboard is useful for B2B marketers who must illustrate the importance of brand development and the impact it can have on conversions and goals. Click here to get the Brand Engagement Dashboard .

Full article: http://searchengineland.com/five-key-reports-for-measurin...

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