15 May '13, 2pm

Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In

While it is certainly true that enhanced campaigns add a few features and provides people behind managing the accounts a “time saver” approach, it also forces companies and corporations to opt into the mobile world. Most of them are not nearly ready for that big step, yet and unfortunately with Google being the big player in the space all companies have to do as they told. Up to now if you decided not to be part of the space it was due to not having the proper mobile experience, but now good or bad you have to go for it and at the end it could be damaging for brands. On the positive side, I like that we don’t have to reach out to reps anymore for some features that are now included within the enhanced option.

Full article: http://searchengineland.com/google-nearly-2-million-campa...

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