15 May '13, 1pm

5 Keys To Success In Search Retargeting

5 Keys To Success In Search Retargeting

When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution, the ability to tie an advertising campaign back to a specific data set that declared a user’s intent, this was a refreshing breakthrough. At the time, of course, few online marketers even understood search retargeting, let alone used it. Yet, as word of its power spread, more and more users adopted it until there was a stampede of ad networks and DSPs eager to include search retargeting among their offerings. There’s nothing new about this. It’s what business gurus call the “law of comparative advantage ” — as soon as someone sets up a profitable lemonade stand, another person sets up another across the street offering a different flavor, followed by yet another contender offering snacks, and so on. Keyword-Level Search Retargeting V...

Full article: http://searchengineland.com/5-keys-to-success-in-search-r...

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