15 May '13, 1pm

Product Listing Ads: Five Tips That Increase Conversions

Product Listing Ads: Five Tips That Increase Conversions

Google Shopping scored best in class in our latest rankings of comparison shopping engines. How can you get more revenue out of it? Read on for our five tips to increasing the conversion rate of your Product Listing Ads. 1. Please The Feed Your Google Shopping product data feed is the most important element of a healthy PLA campaign. It tells Google what information to use for your product ads and helps Google determine where your ads should appear in search results. It’s better to err on the side of providing too much relevant information than not providing enough. Give Google as many clues as possible to make a relevant ad impression on your target consumer. Improve your feed in three steps: Follow Google’s feed specifications . If you are not proficient with updating and increasing the quality of your data feed to follow Google’s rules, you’ll have trouble competing on ...

Full article: http://searchengineland.com/product-listing-ads-five-tips...

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