15 May '13, 12pm

Google: More Sophisticated Link Analysis & Link Devaluing In Works

Google: More Sophisticated Link Analysis & Link Devaluing In Works

As part of our ongoing deeper thoughts on the video Matt Cutts made about ten Google SEO changes happening this summer - I wanted to discuss the points about going upstream to devalue link spammers and Google rethinking their link analysis techniques. This all starts at about 3 minutes and 13 seconds into the video where Matt Cutts talks for less than a minute about the topics. They are two different topics, one about devaluing links "upstream" from link spammers and the second about building out a new link analysis system. Devaluing Link Spammers Up Stream Matt Cutts said they are looking for ways to deny link spammers more at the top of the chain. It seems like Google is looking for those networks to be squashed not just manually but algorithmically. Matt said: We're also looking at some ways to go upstream to deny the value to link spammers-some people who spam links in...

Full article: http://www.seroundtable.com/google-link-analysis-spam-167...

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