15 May '13, 12pm

Is Google+ Really a Brand Ghost Town?

Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. However, it might not be as dire as the article makes it seem. Why? Because brands that are using Google+ well, and seemingly doing it right, are in it for the long haul. Just under a year ago, Mashable ranked the "10 Brands Making the Most of Google+ ". And every single one of those has updated their Google+ page within the last day. If those brands were truly not seeing ROI on it, would they have stuck it out for the past year, and on such an active basis? Perhaps the real issue is many social media experts haven't put in the time to rea...

Full article: http://searchenginewatch.com/article/2268075/Is-Google-Re...

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