14 May '13, 7pm

BloomReach Adds 4 New Metrics to Measure Page Quality

BloomReach announced today the release of its "Continuous Quality Management" (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it's available to customers everywhere to apply to their own sites. CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over "four years and a 150 million pages," said Joelle Kaufman, head of marketing at BloomReach. Kaufman explains need to be able to measure quality on an ongoing basis: "There's a lot of characteristics of quality," Kaufman said. "What there hasn't been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it."...

Full article: http://searchenginewatch.com/article/2268061/BloomReach-A...

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