14 May '13, 2pm

How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing

How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing

Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met and chatted with — as well as from the people of Riga and Latvia — as I did from the conference itself. Latvia — A Country With A Population Less Than Houston, Texas Latvia is a very small country with a population of just over 2 million people — around the size of a smallish Chinese or American city. The country has a very checkered history with a Nazi occupation, being absorbed into the Soviet Union for over 47 years and then finally achieving full independence in 1991 — just 22 years ago. Somewhere around 25% of the population speaks Russian as their native tongue, but they are still “Latvian...

Full article: http://searchengineland.com/how-latvia-teaches-us-that-th...

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