23 Aug '11, 1am

Data: Identify Yourself Authoritatively for More Followers

Data: Identify Yourself Authoritatively for More Followers

The easiest social media myth to bust is “don’t call yourself a guru.” Proponents of this myth argue that self labeling yourself as an expert makes you sound pretentious. Maybe it does, maybe it doesn’t. But the data clearly shows that telling your audience why they should listen to you absolutely works to increase your reach. When I first started analyzing Twitter account data, one of the first things I noticed is that a surprising number of accounts don’t include profile pictures, bios or homepage links. But when I looked at the number of followers accounts with and without those things have on average, I found huge differences. It may sound pretty obvious, but users who’ve taken the time to identify themselves with a bio, picture and link tend to have many more followers than those who haven’t taken that time. The above graph shows the effect of including a photo, but t...

Full article: http://www.seomoz.org/blog/data-identify-yourself-authori...

Comments

  1. 23 Aug '11, 3am

    ahbuhden

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