13 May '13, 4pm

How To Break Up With Google in 3 Easy Steps by @hubshout

Sadly, it’s not that simple. You need Google. If you broke it off tomorrow, Google would not miss you even a tiny bit. Unless you’re paying tons of cash for a pay per click advertising campaign—in that case, your relationship with Google is a little more balanced. If you’re running a multi-million dollar PPC campaign, Google will put some effort into relationship building. Even then, Google can decide they don’t like your ad, or your keyword or whatever and shut you out. But you small businesses out there—your PPC campaign is a mere drop in the bucket. You can just forget about any relationship building outreach from Google. Why is this fair? Why are you engaging in relationship building with this thing that doesn’t care about you?

Full article: http://www.searchenginejournal.com/how-to-break-up-with-g...

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